Baby Boomers Reveal Their Secrets on Finding the Fountain of Youth
2010 Del Webb Baby Boomer Survey finds age is just a number
BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)--Baby Boomers – those born between 1946-1964 – have found that there is a recipe to increasing longevity, combating aging, and most importantly, feeling younger than their true age, according to the 2010 Del Webb Baby Boomer Survey.
“While there may not be a legendary spring that restores the youth of those who drink from it, many Baby Boomers today are ‘fighting’ aging by being engaged in a variety of activities that keep their minds sharp, their bodies strong, and their social life robust,” said Deborah Blake, national marketing director for the Del Webb brand. “In this year’s survey, we found that both younger and older baby boomers have found their own version of the fountain of youth.”
Baby Boomers feel much younger than their actual ages, according to the 2010 Del Webb Baby Boomer Survey. And as age increases, the distance between their real age and perceived age expands. Boomers turning 50 this year see the difference as “merely” a decade, while older Boomers feel an average of 13 years younger than their age. Del Webb residents, with a median age of 65, say they feel 15 years younger than they actually are. Additionally, both groups of Baby Boomers agree that old age starts around 80. Standing out from this view were the Del Webb respondents, who think that old age does not start until one turns 85 years old.
From the 2010 Baby Boomer Survey, those who felt younger than their actual age participated in at least two of the five activities below.
The Five Secrets to the Fountain of Youth
1. Exercise regularly – More than 55 percent work out regularly as a way to feel youthful.
2. Hit the books – Nearly a third have gone or will go back to school.
3. Volunteer – More than 60 percent are giving back to their communities by volunteering.
4. Still working – More than 70 percent plan to work in “retirement” either part-time, full-time or in starting a new career.
5. Trying pickleball or Zumba – Approximately 40 percent have taken up a new hobby or activity.
Showing posts with label Del Webb. Show all posts
Showing posts with label Del Webb. Show all posts
Monday, August 23, 2010
Soleil Laurel Canyon Wins Award in 2010 National Mature Media Awards Program
Soleil Laurel Canyon Wins Award in 2010 National Mature Media Awards Program
Canton, Ga. –Soleil Laurel Canyon, a 330 acre, resort-inspired active adult community in Canton, Ga. was a winner in the 19th annual National Mature Market Media Awards Program.
The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest advertising, marketing and educational materials designed and produced for older adults. Soleil received a Silver Award from the National Mature Media for its marketing/advertising campaign in the program’s housing division.
“We were delighted to take part in the Mature Media Awards Program this year, and were honored to be selected as a winner,” said Irene Hall, vice president of marketing for Evolv, the marketing/advertising team for the community.
Nearly 1,000 entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.
The competition is the nation's largest awards program established to recognize excellence in magazines geared to people aged 50 and older, North America's most rapidly growing and wealthy demographic.
Restricted to those 55+ in age, residents at Soleil enjoy a wide range of amenities including a 28,000 square foot clubhouse with heated indoor saline pool, billiards parlor, gourmet teaching kitchen, fitness center and aerobics studio, library, two card rooms and an arts and crafts studio. A performing arts center, outdoor amphitheatre, outdoor lagoon-style pool, six clay tennis courts, full-time tennis pro, walking trails, a greenhouse and neighboring golf course round out the long list of amenities.
For more information about Soleil Laurel Canyon, call 678-880-3071 or visit www.SoleilLaurelCanyon.com.
About the National Mature Media Awards: The National Mature Media Awards is the nation's largest awards program to recognize the best advertising, marketing, and educational materials produced for adults age 50 and over. The awards program is open to those involved in the production of materials for older adults.
Canton, Ga. –Soleil Laurel Canyon, a 330 acre, resort-inspired active adult community in Canton, Ga. was a winner in the 19th annual National Mature Market Media Awards Program.
The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest advertising, marketing and educational materials designed and produced for older adults. Soleil received a Silver Award from the National Mature Media for its marketing/advertising campaign in the program’s housing division.
“We were delighted to take part in the Mature Media Awards Program this year, and were honored to be selected as a winner,” said Irene Hall, vice president of marketing for Evolv, the marketing/advertising team for the community.
Nearly 1,000 entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.
The competition is the nation's largest awards program established to recognize excellence in magazines geared to people aged 50 and older, North America's most rapidly growing and wealthy demographic.
Restricted to those 55+ in age, residents at Soleil enjoy a wide range of amenities including a 28,000 square foot clubhouse with heated indoor saline pool, billiards parlor, gourmet teaching kitchen, fitness center and aerobics studio, library, two card rooms and an arts and crafts studio. A performing arts center, outdoor amphitheatre, outdoor lagoon-style pool, six clay tennis courts, full-time tennis pro, walking trails, a greenhouse and neighboring golf course round out the long list of amenities.
For more information about Soleil Laurel Canyon, call 678-880-3071 or visit www.SoleilLaurelCanyon.com.
About the National Mature Media Awards: The National Mature Media Awards is the nation's largest awards program to recognize the best advertising, marketing, and educational materials produced for adults age 50 and over. The awards program is open to those involved in the production of materials for older adults.
Tuesday, August 17, 2010
Columbia, SC to be “Center of the Boomer Business Universe” with NARA and NAHB 55+ Collaboration
Press Release
For more information, contact:
Dan Owens, President, National Active Retirement Association (NARA)
C (704)641-1469 * Toll Free (888)742-7362
Columbia, SC to be “Center of the Boomer Business Universe” with NARA and NAHB 55+ Collaboration
Charlotte, NC (August 17, 2010) – The National Active Retirement Association (NARA) and the National Association of Home Builders (NAHB) will be collaborating to offer 55+ business classes and educational seminars the entire week of Oct. 18-22 in Columbia, SC.
“You won’t be able to find another week of the year that will have more 55+ information, education and networking as this week,” said NARA Executive Director Dan Owens. “If you are interested in catching the Age Wave in business, you’ll want to be in Columbia, SC Oct. 18-22,” he said, adding that “more professionals involved in the building for, selling to and serving 55+ consumers will be in Columbia than anywhere else.”
NARA has hosted 10 annual business conferences for business, non-profit and government professionals who want to learn more about marketing to, building for, serving and doing more business with the exploding 55+ age segment. NAHB has sponsored a 50+ Housing Council for years which has hosted an annual 50+ Housing Conference.
With the annual NAHB 50+ Housing Conference postponed until next year, NAHB is adding two full continuing education day classes – one each on marketing and sales – to combine with the three-day NARA retirement business conference to create the week of “Boomer and Beyond” education and networking. Both classes are needed to reach the homebuilder Certified Active Adult Specialist in Housing (CAASH) designation.
The week will start with two full day sessions at the Homebuilders Association of Greater Columbia. On Monday, Oct. 18, a Selling to the Active Adult class will be offered, followed by a Tuesday Marketing to the Active Adult class. Both classes will be presented by Jane Marie O’Connor of 55 Plus, LLC in Charlemont, MA. O’Connor is considered to be one of the leading consultants, speakers and trainers in the 55+ building industry. Both sessions will be held at the HBA offices in Columbia.
From Wednesday through Friday, speakers from around the country will converge on the Columbia Metropolitan Convention Center to hear a number of speakers talk about business opportunities and challenges related to the aging of America.
NARA’s central theme? There are several that all point to the same conclusion: aging is becoming big business and its only going to get bigger. For instance, over the next 20 years, more people will be in 65+ age bracket than have ever reached 65. And, remember those Baby Boomers? The first wave of boomers will be reaching that traditional retirement age of 65 next year. There are over 75 million boomers all rapidly heading in that direction.
The implications, as well as opportunities, for business are enormous. NARA speakers will address issues like strategies in building 55+ housing and continuing care retirement communities (CCRC), planning to attracting affluent retirees to your town/city, brain health among older adults, trends in aging and demographics and ways to better market and sell products and services to older adults.
NARA Presenters will include:
*Dr. Joe Gribbin, head of the masters’ program at the Erickson School of Aging at the University of Maryland, who will give a detailed presentation about the future of Social Security and Medicare.
*Dave Reitz, Chicago, Ill. Formerly a leading executive with Del Webb’s Sun City brand, Dave now works in the residential building market targeting 55+ buyers.
*Colin Milner, Vancouver, British Columbia, Canada. Founder and CEO of the International Council on Active Aging (ICAA), one of the world’s visionaries on the health and well-being of the older adult.
*Simon Hudson, Columbia, SC. Chair in Tourism Research at USC. Simon has done extensive research into mature (50+) tourism and will discuss tourism as it leads to retirement in a location.
*John Cromartie, Washington, D.C. A senior demographer at the Economic Research Service, U.S. Department of Agriculture, John has focused on retiree migration to rural areas.
*Gene Warren, Phoenix, AZ. A principal in Thomas+Warren, Gene is a leading authority on where retirees move and why.
*Tom Mann, Baltimore, MD. A principal of TR Mann Consulting and the Tuesday Morning Sales Club. Tom is also a co-founder of the networking group Mature Market Experts. Tom’s clients include senior housing developers, magazines, financial and consumer products and several fitness products, all aimed at serving the boomer and senior markets.
*Richard “Dick” Ambrosius, South Dakota, VP, NeoCORTA, an organization committed to assessing and improving brain fitness among older adults.
The Capital City/Lake Murray Country Regional Tourism Board is the host organization and a Diamond Level sponsor. Other sponsors include the Go Texan state retiree attraction program and the South Carolina Chamber of Commerce. All NARA sessions will be held at the Columbia Metropolitan Convention Center in Columbia’s resurgent downtown “Vista” entertainment district.
##### 30 #####
For more information, contact:
Dan Owens, President, National Active Retirement Association (NARA)
C (704)641-1469 * Toll Free (888)742-7362
Columbia, SC to be “Center of the Boomer Business Universe” with NARA and NAHB 55+ Collaboration
Charlotte, NC (August 17, 2010) – The National Active Retirement Association (NARA) and the National Association of Home Builders (NAHB) will be collaborating to offer 55+ business classes and educational seminars the entire week of Oct. 18-22 in Columbia, SC.
“You won’t be able to find another week of the year that will have more 55+ information, education and networking as this week,” said NARA Executive Director Dan Owens. “If you are interested in catching the Age Wave in business, you’ll want to be in Columbia, SC Oct. 18-22,” he said, adding that “more professionals involved in the building for, selling to and serving 55+ consumers will be in Columbia than anywhere else.”
NARA has hosted 10 annual business conferences for business, non-profit and government professionals who want to learn more about marketing to, building for, serving and doing more business with the exploding 55+ age segment. NAHB has sponsored a 50+ Housing Council for years which has hosted an annual 50+ Housing Conference.
With the annual NAHB 50+ Housing Conference postponed until next year, NAHB is adding two full continuing education day classes – one each on marketing and sales – to combine with the three-day NARA retirement business conference to create the week of “Boomer and Beyond” education and networking. Both classes are needed to reach the homebuilder Certified Active Adult Specialist in Housing (CAASH) designation.
The week will start with two full day sessions at the Homebuilders Association of Greater Columbia. On Monday, Oct. 18, a Selling to the Active Adult class will be offered, followed by a Tuesday Marketing to the Active Adult class. Both classes will be presented by Jane Marie O’Connor of 55 Plus, LLC in Charlemont, MA. O’Connor is considered to be one of the leading consultants, speakers and trainers in the 55+ building industry. Both sessions will be held at the HBA offices in Columbia.
From Wednesday through Friday, speakers from around the country will converge on the Columbia Metropolitan Convention Center to hear a number of speakers talk about business opportunities and challenges related to the aging of America.
NARA’s central theme? There are several that all point to the same conclusion: aging is becoming big business and its only going to get bigger. For instance, over the next 20 years, more people will be in 65+ age bracket than have ever reached 65. And, remember those Baby Boomers? The first wave of boomers will be reaching that traditional retirement age of 65 next year. There are over 75 million boomers all rapidly heading in that direction.
The implications, as well as opportunities, for business are enormous. NARA speakers will address issues like strategies in building 55+ housing and continuing care retirement communities (CCRC), planning to attracting affluent retirees to your town/city, brain health among older adults, trends in aging and demographics and ways to better market and sell products and services to older adults.
NARA Presenters will include:
*Dr. Joe Gribbin, head of the masters’ program at the Erickson School of Aging at the University of Maryland, who will give a detailed presentation about the future of Social Security and Medicare.
*Dave Reitz, Chicago, Ill. Formerly a leading executive with Del Webb’s Sun City brand, Dave now works in the residential building market targeting 55+ buyers.
*Colin Milner, Vancouver, British Columbia, Canada. Founder and CEO of the International Council on Active Aging (ICAA), one of the world’s visionaries on the health and well-being of the older adult.
*Simon Hudson, Columbia, SC. Chair in Tourism Research at USC. Simon has done extensive research into mature (50+) tourism and will discuss tourism as it leads to retirement in a location.
*John Cromartie, Washington, D.C. A senior demographer at the Economic Research Service, U.S. Department of Agriculture, John has focused on retiree migration to rural areas.
*Gene Warren, Phoenix, AZ. A principal in Thomas+Warren, Gene is a leading authority on where retirees move and why.
*Tom Mann, Baltimore, MD. A principal of TR Mann Consulting and the Tuesday Morning Sales Club. Tom is also a co-founder of the networking group Mature Market Experts. Tom’s clients include senior housing developers, magazines, financial and consumer products and several fitness products, all aimed at serving the boomer and senior markets.
*Richard “Dick” Ambrosius, South Dakota, VP, NeoCORTA, an organization committed to assessing and improving brain fitness among older adults.
The Capital City/Lake Murray Country Regional Tourism Board is the host organization and a Diamond Level sponsor. Other sponsors include the Go Texan state retiree attraction program and the South Carolina Chamber of Commerce. All NARA sessions will be held at the Columbia Metropolitan Convention Center in Columbia’s resurgent downtown “Vista” entertainment district.
##### 30 #####
Wednesday, August 4, 2010
National Active Retirement Association (NARA) Welcomes Former Del Webb Executive
Press
Release
For more information, contact:
Dan Owens, President, National Active Retirement Association (NARA)
C (704)641-1469 * Toll Free (888)742-7362
Former Del Webb Executive to Speak at NARA
Charlotte, NC (July 30, 2010) – Dave Reitz of Chicago, IL, one of America’s top authorities on how 55+ active adult communities are planned, will be a featured speaker at the National Active Retirement Community (NARA) 11th Annual Business Conference in Columbia, SC October 20-22 (www.retirementlivingnews.com).
Formerly a leading executive with Del Webb’s Sun City brand, Reitz now works as director of community development for the SEC Group, Inc. For 10 years, Reitz was involved first as a manager of landscape architectural amenity development at Sun City Huntley in Chicago and then a member of Pulte Home’s national Active Adult Business Development Team, targeting age 55+ buyers.
Through his involvement with Del Webb and Pulte, Reitz was a consultant on Del Webb communities such as the very popular new communities of Sun City Carolina Lakes in Charlotte, NC and Carolina Preserve in Cary, NC, as well as Sun City Hilton Head in Hilton Head, SC, Del Webb’s Cane Bay in Summerville, SC, Villages at Deaton Creek in Hall County, GA and Sun City Peachtree south of Atlanta.
The 2010 11th Annual NARA Business Conference will be held at the Columbia Convention Center is downtown Columbia, SC. The Conference is entitled NARA’s “Power Tools” Business Conference: Giving Attendees the Tools to Tackle the fast-emerging 55+ consumer segment.
Professionals, academicians, real estate developers, marketers, salespeople and other businesspeople seeking to capitalize on the unprecedented aging of America will attend. Topics will range internet marketing to strategies to attract retirees to invest in your community to advice on how to successfully design, build and market 50+ housing.
With the oldest Baby Boomer – a group that is 78 million strong – turning age 65 in 2011, many feel that the kickoff to the massive Age Wave is at hand. NARA seeks to inform and educate professionals on the opportunities and challenges that this 55+ Boomer and Beyond market poses to business.
For more information, please call toll free (888)742-7362.
Release
For more information, contact:
Dan Owens, President, National Active Retirement Association (NARA)
C (704)641-1469 * Toll Free (888)742-7362
Former Del Webb Executive to Speak at NARA
Charlotte, NC (July 30, 2010) – Dave Reitz of Chicago, IL, one of America’s top authorities on how 55+ active adult communities are planned, will be a featured speaker at the National Active Retirement Community (NARA) 11th Annual Business Conference in Columbia, SC October 20-22 (www.retirementlivingnews.com).
Formerly a leading executive with Del Webb’s Sun City brand, Reitz now works as director of community development for the SEC Group, Inc. For 10 years, Reitz was involved first as a manager of landscape architectural amenity development at Sun City Huntley in Chicago and then a member of Pulte Home’s national Active Adult Business Development Team, targeting age 55+ buyers.
Through his involvement with Del Webb and Pulte, Reitz was a consultant on Del Webb communities such as the very popular new communities of Sun City Carolina Lakes in Charlotte, NC and Carolina Preserve in Cary, NC, as well as Sun City Hilton Head in Hilton Head, SC, Del Webb’s Cane Bay in Summerville, SC, Villages at Deaton Creek in Hall County, GA and Sun City Peachtree south of Atlanta.
The 2010 11th Annual NARA Business Conference will be held at the Columbia Convention Center is downtown Columbia, SC. The Conference is entitled NARA’s “Power Tools” Business Conference: Giving Attendees the Tools to Tackle the fast-emerging 55+ consumer segment.
Professionals, academicians, real estate developers, marketers, salespeople and other businesspeople seeking to capitalize on the unprecedented aging of America will attend. Topics will range internet marketing to strategies to attract retirees to invest in your community to advice on how to successfully design, build and market 50+ housing.
With the oldest Baby Boomer – a group that is 78 million strong – turning age 65 in 2011, many feel that the kickoff to the massive Age Wave is at hand. NARA seeks to inform and educate professionals on the opportunities and challenges that this 55+ Boomer and Beyond market poses to business.
For more information, please call toll free (888)742-7362.
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