“Retiree Attraction”Strategies by Towns, and Cities to Be Conference Focus

PRESS RELEASE

FOR IMMEDIATE RELEASE
For More Information,
Contact Dan Owens – (704)641-1469
August 23, 2010

“Retiree Attraction”Strategies by Towns, and Cities to Be Conference Focus

Towns and communities throughout America that are hungry for new spending and a spike in economic activity are increasingly seeking to attract 50+ retirees from other states. Strategies on how to position and market a community to retirees will be one of the topics at the 11th Annual National Active Retirement Association (NARA) “Power Tools” business conference to be held Oct. 20-22 at the Columbia, SC Convention Center in downtown Columbia. The NARA conference is one of the top national business conferences in America that focuses strictly on the fast-growing 50+ marketplace.

“Today's retirees are not rocking their life away sipping mint juleps,” said NARA Director Dan Owens. “The average retired couple 55 and older is healthier, more affluent and better educated than the natives in most towns where they settle.”

For years, towns and cities have recruited industrial and manufacturing relocations from other states. These same communities have likewise also advertised to attract tourists to their town. Now, many states and towns have organized sophisticated efforts to attract retirees. Retirees not only bring assets, pensions and home equity to invest in their new home, they also bring what Owens calls “social capital.”

“The leadership skills that made the retirees successful in their careers are put to work in church, civic and charity pursuits in their new town,” said Owens. “Their need to give back is great and in rural America the need for these skills is also substantial,” he said.

On Wednesday, October 20, NARA will sponsor a retiree attraction summit. The state retirement attraction director for Texas, Sherri Gothart-Barron, will be in attendance and her organization, GO TEXAN, is a sponsor of the conference. A number of communities that are seeking to attract retirees are scheduled to be in attendance and are expected to share tips and techniques with conference attendees.

Other complementary topics at the October event will include marketing and public relations, demographic trends, building, interiors and land planning trends, internet marketing and retiree attraction to communities.

Anyone interested in understanding and doing more business with the members of the Baby Boomer Age Wave – those affluent, fast-growing aging boomers that will ultimately be 78 million strong – should attend. To learn more about registration and sponsorship opportunities, call (888)742-7362 or go to www.retirementlivingnews.com.