Monday, August 9, 2010

NARA Quotes in Raleigh (NC) News & Observer Newspaper

Good article in the Raleigh News & Observer this past Sunday about the power of the 55+ consumer. NARA was quoted.
http://www.newsobserver.com/2010/08/08/618268/golden-oldies.html#storylink=misearch

Many small town leaders, economic development officials and tourism officials don't necessarily treat the deliberate attraction of retirees - advertising, marketing, branding, etc. - as an economic development tool. But, when you think of income transfers, asset transfers, home sales, retail sales, medical spending, taxes paid, volunteerism, etc., retirees can boost an economy.

For instance, the number one selling subdivision in the Charlotte, NC region over the past year has been Sun City Carolina Lakes, which sits on a couple of thousand acres 14 miles south of Charlotte in South Carolina. The developers of Carolina Lakes transformed raw woodlands into a national retiree mecca. Many of the retirees have come from Florida, the Northeast and Midwest. So, instead of vacant land, the 14 mile stretch of Highway 521 from Charlotte into the Lancaster, SC Panhandle area, is now vibrant with construction, for sale signs, shops, retail, office, etc. If a town/community - a state - is successful in its efforts, there is power to retiree attraction.

This is one of the topics we will cover at the 11th Annual NARA Power Tools Conference Oct. 20-22 at the Columbia Metropolitian Convention Center. www.retirementlivingnews.com JOIN NARA ON LINKEDIN: http://www.linkedin.com/groups?mostPopular=&gid=3036136

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