Thursday, June 17, 2010

Spending Among 65+ Surging Forward

Spending Among 65+ Surging

Amid all the bad news out there, a recent Gallup survey shows spending by "well-off" folks and people 65+ surging.

From May 2009 to May 2010, average daily spending by folks 65+ was $44 in May 2009 and $64 in May 2010 (45% increase). The average daily spending by those who make over $90,000 a year rose from $110 to $145 during the same time frame.

The basic Gallup information about this poll can be found at:

http://www.gallup.com/poll/139619/frugality-fatigue-upper-income-spending-surges.aspx

But, if you are in the retirement and/or senior housing industry and want a little chuckle, read the "I'm-scratching-my-head" analysis of the 65+ spending increase by economist Catherine Rampell in a New York Times blog.

http://economix.blogs.nytimes.com/2010/06/10/whos-spending-again-the-rich-and-the-old/?scp=6&sq=gallup&st=cse

To Catherine, everybody aged 65+ is "elderly." In my world people don't hit elderly until about 80. People 65+ are generally out having fun, dining out, taking classes, at the health club, cruising the Caribbean or out buying a new computer to email their grandchildren. I know 65+ folks who are sailing, starting a new company or running 5K races.

But Catherine (however brilliant her economics background is) is obviously a youngster that I bet does not operate in a world of folks 50+ who, by the way, as a group control 77% of all financial assets. You can see lovely young Catherine at her twitter page:

http://twitter.com/crampell

While these assets may have shrunk by some percentage, their slice of the pie continues to dominate the under age 50 group.

But, really, Catherine...health care spending? Like, Depends?

No comments:

Post a Comment